Hanes

--- Hanes Inc

Hanes Brands Websites

Hanesbrands Inc., a leader in intimate and legwear apparel, sought to elevate the online presence of its top legwear brands, Hanes Hosiery and L’eggs, on OneHanesPlace.com. The goal was to create an engaging “legwear destination” that would inspire consumers, provide helpful product information, and enhance the shopping experience. The redesign focused on connecting with a younger, fashion-conscious audience while maintaining the brands’ strong market presence.

Client

Hanes Inc

Services

Frontend DevelopmentPerformance OptimizationSEOUX/UI Design

Background

Hanesbrands Inc., a leader in intimate and legwear apparel, sought to elevate the online presence of its top legwear brands, Hanes Hosiery and L’eggs, on OneHanesPlace.com. The goal was to create an engaging “legwear destination” that would inspire consumers, provide helpful product information, and enhance the shopping experience. The redesign focused on connecting with a younger, fashion-conscious audience while maintaining the brands’ strong market presence.

Challenge

The challenge in redesigning the Hanes legwear section on OneHanesPlace.com was creating an engaging online shopping experience that inspired consumers while simplifying the product discovery process. The goal was to present Hanes Hosiery and L’eggs as a cohesive, fashion-forward destination that resonated with millennial shoppers, while addressing the complexity of integrating product information and styling inspiration.

  • Developed an intuitive, visually-driven front-end design to showcase legwear as a fashion accessory.
  • Integrated thematic style stories and lifestyle photography to inspire shoppers and highlight product benefits.
  • Created digestible feature pages with tips and guides to simplify product discovery and selection.
  • Focused on building a seamless, responsive experience that encouraged exploration and easy purchasing.