--- Redken

Redken Global Website Relaunch

Redken 5th Avenue NYC, renowned for its professional hair care products and trend-setting styles, partnered with Elevate to modernize its global digital presence while staying true to its New York fashion roots. The objective was clear: create an engaging environment that educates and inspires both consumers and hair care professionals, while enhancing brand immersion and driving sales. Elevate launched Redken websites in over 27 countries, featuring dynamic, educational content and striking visuals. The international suite of sites showcases upscale galleries for merchandise and trends, further elevating and personifying the Redken brand.

Client

Redken

Services

Frontend DevelopmentPerformance OptimizationSEOWebsite Architecture

Background

Redken 5th Avenue NYC, renowned for its professional hair care products and trend-setting styles, partnered with Elevate to modernize its global digital presence while staying true to its New York fashion roots. The objective was clear: create an engaging environment that educates and inspires both consumers and hair care professionals, while enhancing brand immersion and driving sales. Elevate launched Redken websites in over 27 countries, featuring dynamic, educational content and striking visuals. The international suite of sites showcases upscale galleries for merchandise and trends, further elevating and personifying the Redken brand.

Challenge

The challenge in building the front end for Redken’s global digital presence lay in developing a scalable, reusable architecture that could be easily customized for hundreds of pages and over 27 international markets. Having never built an enterprise-level template before, I had to quickly learn and implement component-based architecture and modular design principles.

  • Built a scalable, reusable front-end template for 27+ international markets.
  • Learned component-based design to ensure flexibility and consistency.
  • Used design tokens and configuration-driven templates for easy updates and localization.
  • Balanced global branding with local customization needs.